Tag Archives: Static Consumption

Pondering points for the day..


Scratching my head on these views, and by the way, the picture of this white board was taken using Evernote's document camera mode.isnt she beautiful? 🙂


Main Stream Video Playback – Odd Man Out?


The Image is a simplified illustration that tries to trace the evolution of primarily, Entertainment and Communication Technologies from the Analog Era into where, we currently are in now, in 2014. Clearly, we can see two trends. The first one was that as we entered the early digital era, at the time when the Home Computer came about, we saw an integration of other wise independently fragmented analog technologies, whether it was Video, Audio(Playback), Communication Systems, Document Processing into one system – the Home Computer.

The only thing in that generation was that Voice Communication was already mobile in its infancy, while the Computer world was not. Since, then, we have seen continued integration, and miniaturization. Today, virtually every thing that man needs to live a life in his 24 hours can be met using a smart phone and a wearable ( more prominent in the future). Essentially, the underlying concept has been movement from ‘Static’ to ‘Mobile’.

Although Video continues to follow in its path of miniaturization, In this standardized evolution, Video also seems to have taken a parallel off beat path, which essentially means that today, An Ipad or an Iphone will still be able to decode and play HD (1080p) as seamlessly as a 52 inch static TV. The future will evolve likely, and by the time, we reach 4k->8k, Mobile gadgets of that era will be able to encode and decode real time 8k Video.

While, Huge Static TVs will continue to be a niche market that typically are more likely to serve Live Broadcast ( IPL, FIFA etc) and continue to build over the growth of DTH technology, the larger portion of the masses, especially in India, may not likely have access to that sort of Technological growth, because not only is it about Cost of TV ownership.

Space is a huge constraint. Red Shark News talks about this issue in its article “More Pixels or Better Pixels?” mentions this issue, and i quote“You can’t put a huge screen in a typical European living room. Anything over 60” is considered to be very big and you probably can’t expect to go above 84” without architectural changes. But to see the benefits of higher resolution you need to go even bigger. With 8K, you’re looking at over 100”. If a developed economy like Europe faces this problems, what about India ( atleast, the bulk of its population). This has to be seen in the context where Internet companies like Microsoft and Facebook are attempting to push and make Internet affordable to last mile Rural Villages in India.

Another problem has to do with the evolution of our own life styles. Today, a person is much more likely to be outside the house, yet his gadget is sufficient enough to fullfill all his needs. These Smart devices support multi tasking so efficiently, so it is also a question of how much time, a person gets to spend at home, and what is the tradeoff between watching a HD stream in a Small Ipad/Iphone vs over Watching over the huge TV? Where does it make a difference? A live Broadcast, yes.. Its a pristine moment, whose magic is lost, once the game is over, but a movie or a TV show or a music track.. Well, maybe, not really..

While even a small percentage penetration in a huge population country may make a lot of business sense, it is extremely likely that the Static TV will even have the fractional growth compared to what the other side of the ecosystem will achieve.

Credits : Some Cliparts were used from the OpenClipart.org and some were used Royalty Free images from PagePlus X7, which the creator is licensed to use.