AVM Productions 1994 New Year Gift to its Fans

I have been previliged to have access to my Mama’s private collection of old Tamil audio tapes , typically of the 80s and early 90s ( things that no one wants now, even for free), and as i was going through them, I was able to derive so much of interpretational information of probably how the Tamil movie and music Industry functioned at that time. Maybe, it is also a factor that these tapes by themselves could provide information about many films of the 70s and 80s which still no body seems to be having an idea about. ( Our focus of restoration today is on the 50s, having given up that it is unlikely that we would recover any more more movies prior to that era. Having said that, we have done a pretty decent job, since several titles of the Thyagaraja Bhagavathar Era are available today digitally.)

These tapes were lying around for quite some time, and barring their usage in a couple of video edits, I did nothing with them. So, i decided to catalogue the various attributes of these tapes into a database, i started observing several things.. But that is for another day..

But amongst one of the tapes, i found something interesting. A Gift from AVM’s audio company wishing its fans, a Happy New year, while promoting its (possibly) upcoming movie, Sethupathi IPS, at the same time.

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In December 1993, The Audio Release Tape for the Kamal Hassan Starrer – ‘Magalir Mattum’ has been released. The Cover mentiones that Singeetham Srinivasa Rao is the Director of the Film, Ilaiyaraja has composed the music and Vaali has taken care of the lyrics. The movie has nothing to do with the AVM company, but from the audio tape, i probably conclude that they have obtained the necessary distribution rights for the audio. It has been released in December of 93, which means that New year 1994 is around the corner.. And this is what, i found inside the tape.

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HAPPY NEW YEAR 1994, FOLKS …

How Free Flow of Copyrighted Information via API culture, brings Positivity and increased benefits in a Globalized World?

In an earlier post, I had spoken about how ‘Free Flow of Text information’ via various pipes in the Internet, through API based Authentication was extremely beneficial to all players in the Ecosystem. Most of the information in that example was Text, and although a large portion of the Text was Copyrighted ( others were licensed under Creative Commons), Piracy related abuse of Copyrighted Text published over the Internet from websites ( not from Published Books), are far too few. If at all there is piracy of text sourced from a website, it could be more of a case of Plaigiarism rather than Piracy. 

Now, let us extend that logic further, and see how the benefits of Free flow of Information, even if it copyrightable (Music in this case) and has a larger potential of Piracy, yet by allowing the same information to flow freely via sharing, can create a contradicting Positivity in the Ecosystem. I have localized the context here to a simple example of Tamil cinema, since it is an underlying motif of this blog.

I have consciously written this post here for several reasons.

The understanding of the ‘Free and Share’ culture via API, or otherwise, forms an important portion in the yet to be released book – “Kill The Pirate – The Quest for John Doe”, which will soon be released under a Creative Commons license via this blog, that deals with the challenges that Tamil cinema faces as a Microcosm of overall Global Internet Piracy.

This blog allows me the freedom to share media under a ‘Fair Usage Policy’, even if it is copyrighted, so, readers who read and understand this simple video example will easily understand the context at the relevant portion in the book, and that i may not have the same freedom to publish the media file along with the book, as I have here.

Another important reason is that the Internet has been strongly accused of increasing the quantum and scale of Piracy, compared to the earlier days of Disc Based Piracy. This is very much true, but represents only one side of the picture. But what is seldom spoken about is, that the Internet has also opened up both localized and International markets, which were not accessible in the older Analog and Nascent Digital years, and that possibly explains why some of the 100, 200 crore+ movies made in India, are economically viable, today.

A short understanding of this video helps understand that while Technology over the Internet can also spread piracy, at the same time, it can also bring lots of positivity, and boost sales of the legitimate ecosystem, via sharing of Information Flow.

[ Apologies for the low quality Video File, as I had to downsize the larger HQ video and upload a low Quality File as i did not have enough Bandwidth].

In this video, You can initially see that the FM radio App is turned on and a live Broadcast of a Tamil song is playing from somewhere in the middle. A user who hears this song for the first time, and who likes it and wants to listen to again, may not find it possible, in the old era. This can also be true of users who are listening to music of other cultures and languages for the first time.

The FM radio App has already a built-in API integration with SoundCloud  SoundHound. So, as the song plays, I press the App button, which diverts the live feed into a parallel pipe ( while the original pipe continues playing the song), which takes the feed into SoundCloud’s servers which process the information, this parallel sound is converted into a digital fingerprint which is transmitted into SoundHound’s servers. On processing the information, SoundHound matches the information with its reference files and returns to the user the Meta Data details of the playing song. In this case, it was a song sung by Janaki, composed by Ilaiyaraja and starred KamalHassan.

SoundCloud SoundHound also provides links to YouTube and other places, where the song can be purchased legitimately. The Copyright holder still continues to own the copyright, but the Free Flow of (Copyrighted) information has in this case, made the possibility of converting an unknown user into a fan, and a possibility of diverting him towards purchasing legitimate consumption of Music.

You can also see YouTube’s automated Content ID system in action here –

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