Tag Archives: ANALOG ERA

AVM Productions 1994 New Year Gift to its Fans

I have been previliged to have access to my Mama’s private collection of old Tamil audio tapes , typically of the 80s and early 90s ( things that no one wants now, even for free), and as i was going through them, I was able to derive so much of interpretational information of probably how the Tamil movie and music Industry functioned at that time. Maybe, it is also a factor that these tapes by themselves could provide information about many films of the 70s and 80s which still no body seems to be having an idea about. ( Our focus of restoration today is on the 50s, having given up that it is unlikely that we would recover any more more movies prior to that era. Having said that, we have done a pretty decent job, since several titles of the Thyagaraja Bhagavathar Era are available today digitally.)

These tapes were lying around for quite some time, and barring their usage in a couple of video edits, I did nothing with them. So, i decided to catalogue the various attributes of these tapes into a database, i started observing several things.. But that is for another day..

But amongst one of the tapes, i found something interesting. A Gift from AVM’s audio company wishing its fans, a Happy New year, while promoting its (possibly) upcoming movie, Sethupathi IPS, at the same time.

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In December 1993, The Audio Release Tape for the Kamal Hassan Starrer – ‘Magalir Mattum’ has been released. The Cover mentiones that Singeetham Srinivasa Rao is the Director of the Film, Ilaiyaraja has composed the music and Vaali has taken care of the lyrics. The movie has nothing to do with the AVM company, but from the audio tape, i probably conclude that they have obtained the necessary distribution rights for the audio. It has been released in December of 93, which means that New year 1994 is around the corner.. And this is what, i found inside the tape.

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